In this episode of Behind the Workflow, our host Robbie Perris is joined by Nick Hussey, Managing Director of Manchester-based marketing and performance agency Embryo.

From a career spent navigating large-brand advertising and fast-paced creative environments, Nick brings a uniquely operational lens to agency leadership.

In this conversation, Nick breaks down what it really means to build an operational spine within a creative team, the importance of accountability frameworks, and how to empower people without removing their autonomy.

What you’ll learn:

• What operational excellence looks like in a growing agency

• How to empower team leads with data, not micromanage them

• Why strong creative work requires clear processes behind the scenes

• How to create accountability without building a blame culture

• The balancing act of implementing structure in a flexible, creative environment

• How to successfully introduce tools like ClickUp or timesheets without resistance

And much more!

Whether you're leading a fast-growing agency, stepping into an operations role, or just looking to align creativity with structure, this episode offers real-world advice from someone building meaningful changes that stick.

📌 Learn more about Embryo: https://embryo.com/
👤 Connect with Nick Hussey on LinkedIn: https://www.linkedin.com/in/nick-hussey-b532632a/