Behind The Workflow with Ricky Solanki from Push

Omnitas Podcast - Behind The Workflow

Behind The Workflow with Ricky Solanki from Push

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September 08, 2025

In this episode of Behind the Workflow, our host Kuren Rai is joined by Ricky Solanki, Co-Founder of Push, an AI-driven performance marketing agency that's been innovating at the forefront of digital advertising since 2007.

Ricky shares an incredible founder journey that spans the early days of Google Ads, the rise of Meta and TikTok, and the transformation of marketing in the age of AI. With nearly two decades of experience helping startups and scale-ups unlock growth through paid media, Ricky talks about staying ahead of platform changes, embedding AI into client delivery and internal operations, and building a global team that thrives on experimentation and accountability.

In this episode, you’ll learn:

How Push scaled from humble beginnings to a tech-forward, multi-regional agency
A breakdown of ad platform evolution: from Google text ads to TikTok Shop
Why "ad fatigue" is the silent killer of ad performance, and what to do about it
Building scalable workflows, and when spreadsheets finally stop working
The business model hybrid that’s helping Push win and keep customers: retained fee + performance incentives

Whether you’re building a brand, running ads in-house, or leading a marketing team thinking about AI, performance, or better workflows, this episode is full of insights into where the marketing landscape has been and where it’s going next.

🔗 Learn more about Push: https://www.pushgroup.co.uk/
👤 Connect with Ricky Solanki on LinkedIn: https://www.linkedin.com/in/rickysolanki/

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