Omnitas Podcast - Behind The Workflow
Behind The Workflow with Mark Griffith from Fourthwall
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In this episode of Behind the Workflow, our host Kuren Rai welcomes Mark Griffith, founder of Fourthwall, a creative agency that builds unforgettable, immersive employer brand experiences.
From campus escape rooms to cinematic AI-generated trailers, Fourthwall designs physical activations that bring recruitment and employer branding to life.
But behind the creativity lies the engine: operations.
In this episode, Mark shares:
How Fourthwall evolved from a one-man show into a dynamic agency running large-scale activations globally
Balancing artistry and process, and why spreadsheets just don’t cut it anymore
How operational workflows, AI tools, and platforms like monday.com are helping them scale smarter
The real ROI of face-to-face brand experiences in a post-pandemic, AI-saturated world
The common mistake small agencies make with workflow tools, and how to fix it
How to get teams actually using your workflow tools (spoiler: it’s not just about telling them)
Why process should come before platforms, and the turning point when tools become essential
How Mark sees AI enhancing the creative industry (not replacing it), and the future of AI agents and automation in small agencies
Whether you're a founder scaling your agency, an ops leader wrestling with tool adoption, or just curious about the future of creativity + AI, this episode is packed with insights and practical takeaways.
📌 Learn more about Fourthwall: https://www.fourthwallagency.com/
👤 Connect with Mark Griffith on LinkedIn: https://www.linkedin.com/in/mark-griffith-405b4917/