Omnitas Podcast - Behind The Workflow
Behind The Workflow with Mark Griffith from FourthWall
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In this episode of Behind the Workflow, our host Kuren Rai welcomes Mark Griffith, founder of FourthWall, a creative agency that builds unforgettable, immersive employer brand experiences.
From escape rooms to cinematic AI-generated trailers, FourthWall designs physical activations that bring recruitment and employer branding to life.
But behind the creativity lies the engine: operations.
In this episode, Mark shares:
How FourthWall evolved from a one-man show into a dynamic agency running large-scale activations globally
Balancing artistry and process, and why spreadsheets just donโt cut it anymore
How operational workflows, AI tools, and platforms like monday.com are helping them scale smarter
The real ROI of face-to-face brand experiences in a post-pandemic, AI-saturated world
The common mistake small agencies make with workflow tools, and how to fix it
How to get teams actually using your workflow tools (spoiler: itโs not just about telling them)
Why process should come before platforms, and the turning point when tools become essential
How Mark sees AI enhancing the creative industry (not replacing it), and the future of AI agents and automation in small agencies
Whether you're a founder scaling your agency, an ops leader wrestling with tool adoption, or just curious about the future of creativity + AI, this episode is packed with insights and practical takeaways.
๐ Learn more about FourthWall: https://www.fourthwallagency.com/
๐ค Connect with Mark Griffith on LinkedIn: https://www.linkedin.com/in/mark-griffith-405b4917/
August 16, 2025 04:49 PM Delete
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Dave Jack August 13, 2025 10:51 AM Delete
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Dave Jack August 12, 2025 02:33 PM Delete
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Dave Jack August 11, 2025 08:42 AM Delete
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Dave Jack August 07, 2025 04:15 PM Delete
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Dave Jack August 07, 2025 10:40 AM Delete
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Dave Jack August 06, 2025 08:33 AM Delete
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Dave Jack August 06, 2025 08:33 AM Delete
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Dave Jack August 05, 2025 12:29 PM Delete
์ ์ฉ์นด๋ ํ๊ธํ(์นด๋๊นก)๋? ... ์ ์ฉ์นด๋ ํ๊ธํ๋ ์นด๋ ํ๋๋ฅผ ํ๊ธํํ๊ธฐ ์ํด ์นด๋๊ฒฐ์ ๋ก ๋ฌผ๊ฑด์ ๊ตฌ๋งค ํ ์นด๋๊นก ์ ์ฒด์๊ฒ ํ๋งคํด ํ๊ธ์ ๋ง๋๋ย ํ์์ ๋๋ค. ์นด๋๊นก
Dave Jack August 05, 2025 12:27 PM Delete
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Dave Jack August 04, 2025 10:21 AM Delete
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samarsallo August 04, 2025 08:13 AM Delete
์์น๋ฐ ์ฃผ์ ์๋ด. ์ ํฌ ๊ฐ๋จํ์ธ๋กฑ ์ ์ญ์ผ๋ ๋ฅด๋ค์์ค ์ฌ๊ฑฐ๋ฆฌ ์ชฝ์ ์์นํ๊ณ ์์ต๋๋ค. ํ์ฌ ๊ฐ๋จ์๋ ๋๊ฐ์ ์ ์๋ง์ด ์กด์ฌํ๊ณ ์๋๋ฐ ๋ ์ ์ย ๋ชจ๋ย ์ญ์ผ๋.
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๊ธด๊ธ ํ๊ธ์ด ํ์ํ ๋, ์ ์ฉ์นด๋ํ๊ธํ (์ผ๋ช ์นด๋๊นก)๋ฅผ ํตํด ํฉ๋ฒ์ ์ด๊ณ ๋น ๋ฅด๊ฒ ์๊ธ์ ๋ง๋ จํ๋ ๋ฐฉ๋ฒ์ ์๋ดํฉ๋๋ค. ๊ฐ๋ ์ฐจ์ด๋ถํฐ ์์ ํย ํ๊ธํย ๋ฐฉ๋ฒ.
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์์น๋ฐ ์ฃผ์ ์๋ด. ์ ํฌ ๊ฐ๋จํ์ธ๋กฑ ์ ์ญ์ผ๋ ๋ฅด๋ค์์ค ์ฌ๊ฑฐ๋ฆฌ ์ชฝ์ ์์นํ๊ณ ์์ต๋๋ค. ํ์ฌ ๊ฐ๋จ์๋ ๋๊ฐ์ ์ ์๋ง์ด ์กด์ฌํ๊ณ ์๋๋ฐ ๋ ์ ์ ๋ชจ๋ ์ญ์ผ๋.
samarsallo August 04, 2025 08:04 AM Delete
์์น๋ฐ ์ฃผ์ ์๋ด. ์ ํฌ ๊ฐ๋จํ์ธ๋กฑ ์ ์ญ์ผ๋ ๋ฅด๋ค์์ค ์ฌ๊ฑฐ๋ฆฌ ์ชฝ์ ์์นํ๊ณ ์์ต๋๋ค. ํ์ฌ ๊ฐ๋จ์๋ ๋๊ฐ์ ์ ์๋ง์ด ์กด์ฌํ๊ณ ์๋๋ฐ ๋ ์ ์ย ๋ชจ๋ย ์ญ์ผ๋.
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๊ธด๊ธ ํ๊ธ์ด ํ์ํ ๋, ์ ์ฉ์นด๋ํ๊ธํ (์ผ๋ช ์นด๋๊นก)๋ฅผ ํตํด ํฉ๋ฒ์ ์ด๊ณ ๋น ๋ฅด๊ฒ ์๊ธ์ ๋ง๋ จํ๋ ๋ฐฉ๋ฒ์ ์๋ดํฉ๋๋ค. ๊ฐ๋ ์ฐจ์ด๋ถํฐ ์์ ํย ํ๊ธํย ๋ฐฉ๋ฒ.
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์์น๋ฐ ์ฃผ์ ์๋ด. ์ ํฌ ๊ฐ๋จํ์ธ๋กฑ ์ ์ญ์ผ๋ ๋ฅด๋ค์์ค ์ฌ๊ฑฐ๋ฆฌ ์ชฝ์ ์์นํ๊ณ ์์ต๋๋ค. ํ์ฌ ๊ฐ๋จ์๋ ๋๊ฐ์ ์ ์๋ง์ด ์กด์ฌํ๊ณ ์๋๋ฐ ๋ ์ ์ ๋ชจ๋ ์ญ์ผ๋.