Omnitas Podcast - Behind The Workflow

Behind The Workflow with Mark Griffith from Fourthwall

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July 07, 2025

In this episode of Behind the Workflow, our host Kuren Rai welcomes Mark Griffith, founder of Fourthwall, a creative agency that builds unforgettable, immersive employer brand experiences.

From campus escape rooms to cinematic AI-generated trailers, Fourthwall designs physical activations that bring recruitment and employer branding to life.
But behind the creativity lies the engine: operations.

In this episode, Mark shares:

  • How Fourthwall evolved from a one-man show into a dynamic agency running large-scale activations globally

  • Balancing artistry and process, and why spreadsheets just don’t cut it anymore

  • How operational workflows, AI tools, and platforms like monday.com are helping them scale smarter

  • The real ROI of face-to-face brand experiences in a post-pandemic, AI-saturated world

  • The common mistake small agencies make with workflow tools, and how to fix it

  • How to get teams actually using your workflow tools (spoiler: it’s not just about telling them)

  • Why process should come before platforms, and the turning point when tools become essential

  • How Mark sees AI enhancing the creative industry (not replacing it), and the future of AI agents and automation in small agencies

Whether you're a founder scaling your agency, an ops leader wrestling with tool adoption, or just curious about the future of creativity + AI, this episode is packed with insights and practical takeaways.

📌 Learn more about Fourthwall: https://www.fourthwallagency.com/
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Connect with Mark Griffith on LinkedIn: https://www.linkedin.com/in/mark-griffith-405b4917/

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