Omnitas Podcast - Behind The Workflow

Behind The Workflow with Mark Griffith from FourthWall

23 views
August 12, 2025

In this episode of Behind the Workflow, our host Kuren Rai welcomes Mark Griffith, founder of FourthWall, a creative agency that builds unforgettable, immersive employer brand experiences.

From escape rooms to cinematic AI-generated trailers, FourthWall designs physical activations that bring recruitment and employer branding to life.
But behind the creativity lies the engine: operations.

In this episode, Mark shares:

  • How FourthWall evolved from a one-man show into a dynamic agency running large-scale activations globally

  • Balancing artistry and process, and why spreadsheets just donโ€™t cut it anymore

  • How operational workflows, AI tools, and platforms like monday.com are helping them scale smarter

  • The real ROI of face-to-face brand experiences in a post-pandemic, AI-saturated world

  • The common mistake small agencies make with workflow tools, and how to fix it

  • How to get teams actually using your workflow tools (spoiler: itโ€™s not just about telling them)

  • Why process should come before platforms, and the turning point when tools become essential

  • How Mark sees AI enhancing the creative industry (not replacing it), and the future of AI agents and automation in small agencies

Whether you're a founder scaling your agency, an ops leader wrestling with tool adoption, or just curious about the future of creativity + AI, this episode is packed with insights and practical takeaways.

๐Ÿ“Œ Learn more about FourthWall: https://www.fourthwallagency.com/
๐Ÿ‘ค Connect with Mark Griffith on LinkedIn: https://www.linkedin.com/in/mark-griffith-405b4917/

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Dave Jack August 13, 2025 10:51 AM Delete

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Dave Jack August 12, 2025 03:18 PM Delete

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Dave Jack August 12, 2025 02:33 PM Delete

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Dave Jack August 11, 2025 08:42 AM Delete

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August 09, 2025 07:10 PM Delete

ํ˜ธ๋น ๋Š” ํ˜ธ์ŠคํŠธ๋ฐ”์˜ ์ค„์ž„๋ง๋กœ ์†์นญ ํ˜ธ๋น ๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ฒฝ์šฐ๊ฐ€ ์ผ๋ฐ˜์ ์ด๋‹ค. ๋‚จ์„ฑ ์ ‘๋Œ€๋ถ€๋ฅผ ๊ณ ์šฉํ•˜๋Š” ๊ฐ€๊ฒŒ ํ˜ธ์ŠคํŠธ๋ฐ” ๋‚จ์„ฑ์ ‘๋Œ€๋ถ€๋ฅผ ํ†ต์นญํ•˜์—ฌ ์ด๋ฅด๋Š” ๋ง ํ˜ธ๋น 

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Dave Jack August 08, 2025 03:16 PM Delete

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Dave Jack August 08, 2025 03:15 PM Delete

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Dave Jack August 07, 2025 04:15 PM Delete

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์•Œ๋ฆฌ์ต์Šคํ”„๋ ˆ์Šค์—์„œ ํ• ์ธ์„ ๋ฐ›์œผ๋ ค๋ฉด ํ”„๋กœ๋ชจ์…˜ ์ฝ”๋“œ ๋˜๋Š” ์ฟ ํฐ์„ ์‚ฌ์šฉํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋„ค์ด๋ฒ„ํŽ˜์ด๋กœ ๊ฒฐ์ œ ์‹œ ์ฆ‰์‹œ ํ• ์ธ์„ ๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ์ด๋ฒคํŠธ๊ฐ€ ์ง„ํ–‰ ์ค‘์ด๋ฉฐ,ย ์ฒซย ๊ฒฐ์ œย ์‹œย ํ• ์ธย ์ฝ”๋“œ. ์•Œ๋ฆฌ ํ• ์ธ์ฝ”๋“œ

Dave Jack August 07, 2025 01:36 PM Delete

์‹ ์šฉ์นด๋“œ ํ˜„๊ธˆํ™”๋ฅผ ์•ˆ์ „ํ•˜๊ณ  ํ•ฉ๋ฒ•์ ์œผ๋กœ ์ด์šฉํ•˜๋Š” ๋ฐฉ๋ฒ•๊ณผ ์ฃผ์˜์‚ฌํ•ญ์„ ์•ˆ๋‚ดํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ˆ˜๋ฃŒ ์ •๋ณด๋ถ€ํ„ฐ ๋ถˆ๋ฒ• ์นด๋“œ๊นก๊ณผ์˜ ์ฐจ์ด๊นŒ์ง€, ์•ˆ์ „ํ•œย ํ˜„๊ธˆํ™”ย ํŒ์„ย ํ™•์ธํ•ด๋ณด์„ธ์š”. ์‹ ์šฉ์นด๋“œ ํ˜„๊ธˆํ™”

Dave Jack August 07, 2025 01:36 PM Delete

ํŠธ๋ฆฝ๋‹ท์ปด์€ 3~6%์˜ ํ• ์ธ ์ฝ”๋“œ๊ฐ€ ์ฃผ๋กœ ๋‚˜์˜ต๋‹ˆ๋‹ค. ๊ทธ๋ƒฅ ๋ณด๊ธฐ์— ํ• ์ธ์œจ์ด ๋‚ฎ์•„๋ณด์ด์ง€๋งŒ, ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ๋“ค๊ณผ๋Š” ๋‹ค๋ฅด๊ฒŒ ์ฒด์ธํ˜ธํ…”๋“ค์—๋„ ํ• ์ธ์ฝ”๋“œ๊ฐ€ ์ ์šฉ๋˜๊ธฐ ๋•Œ๋ฌธ์—. ํŠธ๋ฆฝ๋‹ท์ปด ํ• ์ธ์ฝ”๋“œ

Dave Jack August 07, 2025 01:32 PM Delete

์•„๊ณ ๋‹ค ํ• ์ธ์ฝ”๋“œ๋Š” ์›น์‚ฌ์ดํŠธ๋‚˜ ์•ฑ ๋‚ด์—์„œ ์˜ˆ์•ฝ ์‹œ ์ถ”๊ฐ€ ํ• ์ธ์„ ๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ํ”„๋กœ๋ชจ์…˜ ์ฝ”๋“œ์ž…๋‹ˆ๋‹ค. ์ผ๋ฐ˜์ ์œผ๋กœ ์•„๊ณ ๋‹ค ์ž์ฒด ํ”„๋กœ๋ชจ์…˜์ด๋‚˜ ์นด๋“œ์‚ฌ ์ œํœด ํ• ์ธ. ์•„๊ณ ๋‹ค ํ• ์ธ์ฝ”๋“œ

Dave Jack August 07, 2025 01:29 PM Delete

๊ฐ•๋‚จ์•ˆ๋งˆ์—์„œ๋Š” ๊ณ ๊ฐ๋‹˜์˜ ์ทจํ–ฅ๊ณผ ํ•„์š”์— ๋งž์ถฐ ๋‹ค์–‘ํ•œ ๋งˆ์‚ฌ์ง€ ํ”„๋กœ๊ทธ๋žจ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋Œ€ํ‘œ์ ์ธ ๋งˆ์‚ฌ์ง€ ์ข…๋ฅ˜๋กœ ์ „์‹  ๋งˆ์‚ฌ์ง€, ์Šค์›จ๋””์‹œ ๋งˆ์‚ฌ์ง€, ์•„๋กœ๋งˆ ๋งˆ์‚ฌ์ง€. ๊ฐ•๋‚จ๋งˆ์‚ฌ์ง€

Dave Jack August 07, 2025 10:40 AM Delete

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Dave Jack August 06, 2025 08:33 AM Delete

์‹ ์šฉ์นด๋“œ ํ˜„๊ธˆํ™”(์นด๋“œ๊นก)๋ž€? ... ์‹ ์šฉ์นด๋“œ ํ˜„๊ธˆํ™”๋Š” ์นด๋“œ ํ•œ๋„๋ฅผ ํ˜„๊ธˆํ™”ํ•˜๊ธฐ ์œ„ํ•ด ์นด๋“œ๊ฒฐ์ œ๋กœ ๋ฌผ๊ฑด์„ ๊ตฌ๋งค ํ›„ ์นด๋“œ๊นก ์—…์ฒด์—๊ฒŒ ํŒ๋งคํ•ด ํ˜„๊ธˆ์„ ๋งŒ๋“œ๋Š”ย ํ–‰์œ„์ž…๋‹ˆ๋‹ค. ์นด๋“œ๊นก

Dave Jack August 06, 2025 08:33 AM Delete

์„œ์šธ ๊ฐ•๋‚จ๊ตฌ์˜ ํ™”๋ คํ•œ ์ค‘์‹ฌ๊ฐ€์— ์œ„์น˜ํ•œ ๊ฐ•๋‚จ๊ฐ€๋ผ์˜ค์ผ€๋Š” ์ „ํ†ต์ ์ธ ๋…ธ๋ž˜๋ฐฉ๊ณผ ์ฐจ๋ณ„ํ™”๋œ ํ”„๋ฆฌ๋ฏธ์—„ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ์ตœ๊ณ ์˜ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๊ณต๊ฐ„์ž…๋‹ˆ๋‹ค. ๊ฐ•๋‚จ๊ฐ€๋ผ์˜ค์ผ€

Dave Jack August 05, 2025 12:29 PM Delete

์‹ ์šฉ์นด๋“œ ํ˜„๊ธˆํ™”(์นด๋“œ๊นก)๋ž€? ... ์‹ ์šฉ์นด๋“œ ํ˜„๊ธˆํ™”๋Š” ์นด๋“œ ํ•œ๋„๋ฅผ ํ˜„๊ธˆํ™”ํ•˜๊ธฐ ์œ„ํ•ด ์นด๋“œ๊ฒฐ์ œ๋กœ ๋ฌผ๊ฑด์„ ๊ตฌ๋งค ํ›„ ์นด๋“œ๊นก ์—…์ฒด์—๊ฒŒ ํŒ๋งคํ•ด ํ˜„๊ธˆ์„ ๋งŒ๋“œ๋Š”ย ํ–‰์œ„์ž…๋‹ˆ๋‹ค. ์นด๋“œ๊นก

Dave Jack August 05, 2025 12:27 PM Delete

์„œ์šธ ๊ฐ•๋‚จ๊ตฌ์˜ ํ™”๋ คํ•œ ์ค‘์‹ฌ๊ฐ€์— ์œ„์น˜ํ•œ ๊ฐ•๋‚จ๊ฐ€๋ผ์˜ค์ผ€๋Š” ์ „ํ†ต์ ์ธ ๋…ธ๋ž˜๋ฐฉ๊ณผ ์ฐจ๋ณ„ํ™”๋œ ํ”„๋ฆฌ๋ฏธ์—„ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ์ตœ๊ณ ์˜ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๊ณต๊ฐ„์ž…๋‹ˆ๋‹ค. ๊ฐ•๋‚จ๊ฐ€๋ผ์˜ค์ผ€

Dave Jack August 04, 2025 10:21 AM Delete

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samarsallo August 04, 2025 08:13 AM Delete

์œ„์น˜๋ฐ ์ฃผ์†Œ ์•ˆ๋‚ด. ์ €ํฌ ๊ฐ•๋‚จํ’€์‹ธ๋กฑ ์€ ์—ญ์‚ผ๋™ ๋ฅด๋„ค์ƒ์Šค ์‚ฌ๊ฑฐ๋ฆฌ ์ชฝ์— ์œ„์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๊ฐ•๋‚จ์—๋Š” ๋‘๊ฐœ์˜ ์—…์†Œ๋งŒ์ด ์กด์žฌํ•˜๊ณ  ์žˆ๋Š”๋ฐ ๋‘ ์—…์†Œย ๋ชจ๋‘ย ์—ญ์‚ผ๋™.

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๊ธด๊ธ‰ ํ˜„๊ธˆ์ด ํ•„์š”ํ•  ๋•Œ, ์‹ ์šฉ์นด๋“œํ˜„๊ธˆํ™” (์ผ๋ช… ์นด๋“œ๊นก)๋ฅผ ํ†ตํ•ด ํ•ฉ๋ฒ•์ ์ด๊ณ  ๋น ๋ฅด๊ฒŒ ์ž๊ธˆ์„ ๋งˆ๋ จํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ์•ˆ๋‚ดํ•ฉ๋‹ˆ๋‹ค. ๊ฐœ๋… ์ฐจ์ด๋ถ€ํ„ฐ ์•ˆ์ „ํ•œย ํ˜„๊ธˆํ™”ย ๋ฐฉ๋ฒ•.

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์œ„์น˜๋ฐ ์ฃผ์†Œ ์•ˆ๋‚ด. ์ €ํฌ ๊ฐ•๋‚จํ’€์‹ธ๋กฑ ์€ ์—ญ์‚ผ๋™ ๋ฅด๋„ค์ƒ์Šค ์‚ฌ๊ฑฐ๋ฆฌ ์ชฝ์— ์œ„์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๊ฐ•๋‚จ์—๋Š” ๋‘๊ฐœ์˜ ์—…์†Œ๋งŒ์ด ์กด์žฌํ•˜๊ณ  ์žˆ๋Š”๋ฐ ๋‘ ์—…์†Œ ๋ชจ๋‘ ์—ญ์‚ผ๋™.

samarsallo August 04, 2025 08:04 AM Delete

์œ„์น˜๋ฐ ์ฃผ์†Œ ์•ˆ๋‚ด. ์ €ํฌ ๊ฐ•๋‚จํ’€์‹ธ๋กฑ ์€ ์—ญ์‚ผ๋™ ๋ฅด๋„ค์ƒ์Šค ์‚ฌ๊ฑฐ๋ฆฌ ์ชฝ์— ์œ„์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๊ฐ•๋‚จ์—๋Š” ๋‘๊ฐœ์˜ ์—…์†Œ๋งŒ์ด ์กด์žฌํ•˜๊ณ  ์žˆ๋Š”๋ฐ ๋‘ ์—…์†Œย ๋ชจ๋‘ย ์—ญ์‚ผ๋™.

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๊ธด๊ธ‰ ํ˜„๊ธˆ์ด ํ•„์š”ํ•  ๋•Œ, ์‹ ์šฉ์นด๋“œํ˜„๊ธˆํ™” (์ผ๋ช… ์นด๋“œ๊นก)๋ฅผ ํ†ตํ•ด ํ•ฉ๋ฒ•์ ์ด๊ณ  ๋น ๋ฅด๊ฒŒ ์ž๊ธˆ์„ ๋งˆ๋ จํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ์•ˆ๋‚ดํ•ฉ๋‹ˆ๋‹ค. ๊ฐœ๋… ์ฐจ์ด๋ถ€ํ„ฐ ์•ˆ์ „ํ•œย ํ˜„๊ธˆํ™”ย ๋ฐฉ๋ฒ•.

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์œ„์น˜๋ฐ ์ฃผ์†Œ ์•ˆ๋‚ด. ์ €ํฌ ๊ฐ•๋‚จํ’€์‹ธ๋กฑ ์€ ์—ญ์‚ผ๋™ ๋ฅด๋„ค์ƒ์Šค ์‚ฌ๊ฑฐ๋ฆฌ ์ชฝ์— ์œ„์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๊ฐ•๋‚จ์—๋Š” ๋‘๊ฐœ์˜ ์—…์†Œ๋งŒ์ด ์กด์žฌํ•˜๊ณ  ์žˆ๋Š”๋ฐ ๋‘ ์—…์†Œ ๋ชจ๋‘ ์—ญ์‚ผ๋™.

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