In this episode of Behind the Workflow, host Kuren Rai sits down with Katy Powell, co-founder of Bottled Imagination, a fast-growing digital PR agency known for its bold creativity, storytelling, and campaigns that actually make brands stand out.

What started as a three-person team has scaled into a thriving, 20-person agency, all while staying true to their original ethos: deliver impactful work, have fun doing it, and never compromise on creativity. Katy walks us through the highs and lows of agency life, why agility is their superpower, and how she and her co-founders built Bottled Imagination from scratch, with a little help from some wild ideas and one of Roger Federer’s tennis rackets.

In this episode, you’ll learn:

• Why three co-founders might be better than one

• Why headcount isn't the ultimate measure of success for creative agencies

• The secret to Bottled Imagination’s culture, and how they keep creativity flowing as they scale

• How the agency created a PR campaign with Roger Federer and what made it a slam dunk

• Why personality-packed brands are dominating while bland companies fall behind

• How they balance big client expectations with small budgets, without cutting creativity

From scaling a thriving agency to cutting through the AI buzz with human-first campaigns, this episode is a masterclass in modern PR, creative leadership, and the power of saying yes, even when the road ahead is unpaved.

📌 Learn more about Bottled Imagination: https://bottledimagination.com/
👤 Connect with Katy Powell on LinkedIn: https://www.linkedin.com/in/katy-powell-333717127/