In this episode of Behind the Workflow, host Kuren Rai sits down with Lance Hill, CEO of Eight Group, a marketing and print solutions business reshaping what it means to be “traditional” in an increasingly digital world.

Having tripled the company’s revenue and expanded it into three innovative divisions, Lance shares how he’s helped evolve Eight Group from a once print-only business into a multi-service operation blending creativity, automation, and physical media in powerful and measurable ways.

They discuss the enduring power of print, scaling challenges, sustainability in direct mail, and where AI fits in an industry that’s more alive than many people think.

What you’ll learn:

• How Lance scaled a business from £4M to over £12M+ in under 5 years

• The overlooked power of physical media in a saturated digital world

• Why mail marketing still works, and how it fits into multi-channel campaigns

• How automation is reducing cost and increasing efficiency in print production

• What sustainability actually looks like in print, including carbon neutrality and dark data

• Why personalisation and thoughtful design are crucial for younger audiences

📌 Learn more about Eight Group: https://www.eightgroup.co.uk/
👤 Connect with Lance Hill on LinkedIn: https://www.linkedin.com/in/lancehill/