Welcome to Behind the Workflow.

In this episode, our host Kuren Rai sits down with Adriana Katrandzhieva, COO at Infinite Lambda, a global data consultancy powering digital and AI-driven transformations for businesses across Europe, the U.S., and APAC.

Adriana shares her journey from project delivery to executive leadership, how Infinite Lambda scaled globally while staying agile, and why workflows, culture, and flexibility are key pillars of successful transformation.

What you’ll learn:

• The challenge of maintaining global consistency amid rapid growth

• Why no single tool solves it all, and how to build a tech stack that supports your goals

• The difference between fast vs. slow data, and how to apply both

• How cultural silos kill workflows (and how to fix them)

• Infinite Lambda’s 12-week sprint model and its shift from flat structure to focused strategy

• How discovery phases and stakeholder alignment drive successful tech adoption

• Operations lessons from managing many business apps and how to reduce inefficiencies

• Where AI should augment workflows, and where humans are still essential

Whether you’re a COO, operations lead, or digital transformation champion, this episode is packed with practical insights on how to modernise workflows and drive strategic change.

🔗 Learn more about Infinite Lambda: https://infinitelambda.com/
👤 Connect with Adriana Katrandzhieva on LinkedIn: https://www.linkedin.com/in/adriana-katrandzhieva-she-her-3735818b/