In this episode of Behind the Workflow, host Kuren Rai is joined by Jon Aizlewood, Managing Director of ASquared, a Brighton-based digital product agency helping both startups and purpose-driven organisations bring user-first products to life.

With over 15 years of hands-on experience in design, product strategy, and operations, Jon dives into what it takes to build great digital experiences and great teams in a world that’s rapidly changing thanks to emerging tech, AI, and the evolving demands of both startups and corporates.

From helping founders launch impactful products to advising companies on user experience, ASquared balances purpose and performance in everything they deliver.

What you’ll learn:

• What it really means to be a product agency (hint: it's not just apps)

• Jon’s framework-driven approach to helping startups avoid common UX mistakes

• Why user needs, not "cool features", are key to successful products

• How ASquared’s Impact Builder supports startups with funding + build support

• How newer founders can protect creativity without falling into confirmation bias

And much more!

Whether you’re a startup founder with big ambitions, a UX leader curious about modern product workflows, or part of a team trying to scale thoughtfully, this episode offers both practical tactics and big-picture wisdom.

🔗 Learn more about ASquared: https://www.asquared.uk/
👤 Connect with Jon Aizlewood on LinkedIn: https://www.linkedin.com/in/jonaizlewood/