Omnitas Podcast - Behind The Workflow
Behind The Workflow with Guy White from Catalyx
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In this episode of Behind the Workflow, host Kuren Rai sits down with Guy White, Founder & CEO of Catalyx.
Catalyx helps organisations bring clarity to the chaos of innovation, using deep consumer insight and a proven methodology to launch products consumers can’t wait to buy.
Together, Kuren and Guy explore how businesses can avoid the all-too-common failure of new products (75% don’t survive beyond year one!), and instead uncover the “tensions” that drive real product-market fit.
What you’ll learn:
Why most new consumer products fail (and what to do instead)
The difference between solving a problem and creating perceived value
How to translate consumer insight into successful product design and branding
When and how to add operational tech tools (and why spreadsheets won’t scale)
Why AI is a powerful tool, but not a replacement for strategic thinking
Guy also shares a preview of Catalyx's newest product, Canvas, a platform designed to help organisations join the dots between the stages of innovation for more efficient and successful results.
📌 Learn more at: https://thecatalyx.com/
👤 Connect with Guy White on LinkedIn: https://www.linkedin.com/in/guywhite/
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