In this episode of Behind the Workflow, host Kuren Rai sits down with Guy White, Founder & CEO of Catalyx.

Catalyx helps organisations bring clarity to the chaos of innovation, using deep consumer insight and a proven methodology to launch products consumers can’t wait to buy.

Together, Kuren and Guy explore how businesses can avoid the all-too-common failure of new products (75% don’t survive beyond year one!), and instead uncover the “tensions” that drive real product-market fit.

What you’ll learn:

• Why most new consumer products fail (and what to do instead)

• The difference between solving a problem and creating perceived value

• How to translate consumer insight into successful product design and branding

• When and how to add operational tech tools (and why spreadsheets won’t scale)

• Why AI is a powerful tool, but not a replacement for strategic thinking

Guy also shares a preview of Catalyx's newest product, Canvas, a platform designed to help organisations join the dots between the stages of innovation for more efficient and successful results.

📌 Learn more at: https://thecatalyx.com/
👤 Connect with Guy White on LinkedIn: https://www.linkedin.com/in/guywhite/