In this episode of Behind the Workflow, our host Robbie Perris is joined by Alex Bodini, Co-Founder and CEO of Spin, a global social media agency built by founders with roots in the cycling industry and a vision far beyond it.

Spin has grown into an 80-person strong, multi-functional agency working with established names on social strategy, content creation, influencer marketing, and more. But growing from a startup to a specialist agency hasn’t been without its bumps, and that’s exactly what Alex covers in this refreshingly real conversation.

In this episode, you’ll learn:

• How Spin transitioned from chaotic, all-hands-on-everything agency life to a structured, scalable resource model

• Why pricing is the foundation of agency growth, and how bad pricing derails everything else

• The challenges of moving from generalists to specialists, and the growing pains that come with it

• How to know when it’s time to bring in external expertise

• Why hiring experienced operational leaders is just as crucial as picking the right tools

And much more!

This episode is for anyone growing a team, scaling creative delivery, or finding themselves pulling more levers than they expected as their business evolves.

🔗 Learn more about Spin: https://www.spinbrands.com/
👤 Connect with Alex Bodini on LinkedIn: https://www.linkedin.com/in/alex-bodini/