In this episode of Behind the Workflow, host Kuren Rai sits down with Mark Anand, Chief Executive and Creative Officer at Blueprint Partners, to explore what it takes to build a successful, values-driven business in an age shaped by automation, AI, and massive change.

With clients like Jaguar Land Rover and other global brands, Blueprint Partners specialises in helping organisations foster deeper human connections, especially in industries defined by complex, indirect sales channels. Marc shares his entrepreneurial journey, how Blueprint Partners is adapting in the AI era, and why the power of in-person experiences still matters more than ever.

In this episode, you’ll learn:

• Why great agencies don’t compete on cost, but on trust, delivery, and experience

• How Blueprint Partners uses automation to personalise engagement without losing the human touch

• The real reason human connection is becoming more valuable in the age of generative AI

• How AI is disrupting traditional billing models, and why pricing by deliverable is on the rise

• How Blueprint’s content studio is helping brands produce high-quality content, quickly

From automation to leveraging AI in creative workflows, this episode is packed with forward-thinking insights, perfect for agency leaders, marketers, creatives, and entrepreneurs navigating a rapidly changing landscape.

📌 Learn more about Blueprint Partners: https://www.blueprintpartners.com/
👤 Connect with Marc Anand on LinkedIn: https://www.linkedin.com/in/markanand/