Omnitas Podcast - Behind The Workflow

Behind The Workflow with Elizabeth Ames from Atalanta

Mon, 03 Nov 2025 09:00:00 GMT

In this special episode of Behind the Workflow, host Kuren Rai sits down with Elizabeth Ames, CEO of Atalanta, a strategic communications agency uniquely focused on the intersection of social impact, business, and global policy.

From her early days in the Australian diplomatic service, working on international trade and the Trans-Pacific Partnership, to leading high-impact communications for foundations, NGOs, and mission-driven businesses, Elizabeth brings a career’s worth of global insight to the table. With a team drawn from diplomacy, policy, and media, Atalanta is known for helping changemakers sharpen their narratives and influence audiences that matter, from the UN to policymakers, and beyond.

In a wide-ranging conversation, Elizabeth shares her journey navigating diplomacy, becoming a CEO, and how her team blends values, strategy, and authenticity to shape conversations and drive systemic change.

In this episode, you’ll learn:

What diplomacy has in common with modern communications, and why the art of dialogue still matters
How Atalanta combines data and deep stakeholder insight to drive policy change
Why comms teams must move beyond “megaphone messaging” and engage in true conversation
The real reason some narratives fall flat, and how to meet audiences where they actually live
Why Atalanta only works with mission-driven clients, and how they say “no” to greenwashing
The mindset shift Elizabeth made when stepping into the CEO role
Why pay transparency and strong parental policies are key to closing the gender gap in leadership
How generative AI is (and isn't) being used in high-trust, high-impact communications work

From managing global crisis comms to advancing social change through better messaging, Elizabeth's journey is a case study in values-based leadership, systems thinking, and authentic storytelling. Whether you’re in comms, diplomacy, nonprofit, or business, this episode is essential listening for changemakers navigating a complex, noisy world.

📌 Learn more about Atalanta: https://www.atalanta.co/
👤 Connect with Elizabeth Ames on LinkedIn: https://www.linkedin.com/in/elizabeth-ames-026336100/

Behind The Workflow with Katy Powell from Bottled Imagination

Thu, 23 Oct 2025 14:02:19 GMT

In this episode of Behind the Workflow, host Kuren Rai sits down with Katy Powell, co-founder of Bottled Imagination, a fast-growing digital PR agency known for its bold creativity, storytelling, and campaigns that actually make brands stand out.

What started as a three-person team has scaled into a thriving, 20-person agency, all while staying true to their original ethos: deliver impactful work, have fun doing it, and never compromise on creativity. Katy walks us through the highs and lows of agency life, why agility is their superpower, and how she and her co-founders built Bottled Imagination from scratch, with a little help from some wild ideas and one of Roger Federer’s tennis rackets.

In this episode, you’ll learn:

Why three co-founders might be better than one
Why headcount isn't the ultimate measure of success for creative agencies
The secret to Bottled Imagination’s culture, and how they keep creativity flowing as they scale
How the agency created a PR campaign with Roger Federer and what made it a slam dunk
Why personality-packed brands are dominating while bland companies fall behind
How they balance big client expectations with small budgets, without cutting creativity

From scaling a thriving agency to cutting through the AI buzz with human-first campaigns, this episode is a masterclass in modern PR, creative leadership, and the power of saying yes, even when the road ahead is unpaved.

📌 Learn more about Bottled Imagination: https://bottledimagination.com/
👤 Connect with Katy Powell on LinkedIn: https://www.linkedin.com/in/katy-powell-333717127/

Behind The Workflow with Mark Anand from Blueprint Partners

Thu, 09 Oct 2025 09:40:30 GMT

In this episode of Behind the Workflow, host Kuren Rai sits down with Mark Anand, Chief Executive and Creative Officer at Blueprint Partners, to explore what it takes to build a successful, values-driven business in an age shaped by automation, AI, and massive change.

With clients like Jaguar Land Rover and other global brands, Blueprint Partners specialises in helping organisations foster deeper human connections, especially in industries defined by complex, indirect sales channels. Marc shares his entrepreneurial journey, how Blueprint Partners is adapting in the AI era, and why the power of in-person experiences still matters more than ever.

In this episode, you’ll learn:

Why great agencies don’t compete on cost, but on trust, delivery, and experience
How Blueprint Partners uses automation to personalise engagement without losing the human touch
The real reason human connection is becoming more valuable in the age of generative AI
How AI is disrupting traditional billing models, and why pricing by deliverable is on the rise
How Blueprint’s content studio is helping brands produce high-quality content, quickly

From automation to leveraging AI in creative workflows, this episode is packed with forward-thinking insights, perfect for agency leaders, marketers, creatives, and entrepreneurs navigating a rapidly changing landscape.

📌 Learn more about Blueprint Partners: https://www.blueprintpartners.com/
👤 Connect with Marc Anand on LinkedIn: https://www.linkedin.com/in/markanand/

Behind The Workflow with Alex Bodini from Spin

Wed, 17 Sep 2025 09:00:00 GMT

In this episode of Behind the Workflow, our host Robbie Perris is joined by Alex Bodini, Co-Founder and CEO of Spin, a global social media agency built by founders with roots in the cycling industry and a vision far beyond it.

Spin has grown into an 80-person strong, multi-functional agency working with established names on social strategy, content creation, influencer marketing, and more. But growing from a startup to a specialist agency hasn’t been without its bumps, and that’s exactly what Alex covers in this refreshingly real conversation.

In this episode, you’ll learn:

How Spin transitioned from chaotic, all-hands-on-everything agency life to a structured, scalable resource model
Why pricing is the foundation of agency growth, and how bad pricing derails everything else
The challenges of moving from generalists to specialists, and the growing pains that come with it
How to know when it’s time to bring in external expertise
Why hiring experienced operational leaders is just as crucial as picking the right tools

And much more!

This episode is for anyone growing a team, scaling creative delivery, or finding themselves pulling more levers than they expected as their business evolves.

🔗 Learn more about Spin: https://www.spinbrands.com/
👤 Connect with Alex Bodini on LinkedIn: https://www.linkedin.com/in/alex-bodini/

Behind The Workflow with Iain Stewart from h2o creative

Wed, 10 Sep 2025 09:00:00 GMT

In this episode of Behind the Workflow, our host Robbie Perris sits down with Iain Stewart, Managing Director of h2o. An independent integrated marketing agency celebrating nearly 20 years in business.

Iain shares how h2o transitioned from an ad-hoc, intuition-led agency into a process-driven organisation, all while preserving its culture, creativity, and agility. What started as ambitious growth goals (doubling throughput with only a 50% increase in cost) turned into a complete operational rethink. But as Iain explains, it’s not about sacrificing freedom, it’s about creating a new kind of scalable structure.

This episode is packed with insights for leaders who want to grow smarter, not just bigger.

What you’ll learn:

The signs it’s time to formalise operations (and what happens if you don’t)
How to go from working reactively to managing proactively
Why tools don’t fix problems, standardised process does
How h2o consolidated 50+ tools down to a simplified, scalable tech stack
The unexpected benefit of promoting internal talent into operations roles
How to balance creative freedom with repeatable business workflows

And much more!

Whether you’re stepping into your first leadership role, scaling an agency, or trying to align your business with meaningful and measurable structure, this conversation offers a real-world look at the process of operational reinvention done right.

📌 Learn more about H2O Agency: https://h2o-creative.com/
👤 Connect with Iain Stewart on LinkedIn: https://www.linkedin.com/in/iainstewart1971/

Behind The Workflow with Ricky Solanki from Push

Mon, 08 Sep 2025 09:00:00 GMT

In this episode of Behind the Workflow, our host Kuren Rai is joined by Ricky Solanki, Co-Founder of Push, an AI-driven performance marketing agency that's been innovating at the forefront of digital advertising since 2007.

Ricky shares an incredible founder journey that spans the early days of Google Ads, the rise of Meta and TikTok, and the transformation of marketing in the age of AI. With nearly two decades of experience helping startups and scale-ups unlock growth through paid media, Ricky talks about staying ahead of platform changes, embedding AI into client delivery and internal operations, and building a global team that thrives on experimentation and accountability.

In this episode, you’ll learn:

How Push scaled from humble beginnings to a tech-forward, multi-regional agency
A breakdown of ad platform evolution: from Google text ads to TikTok Shop
Why "ad fatigue" is the silent killer of ad performance, and what to do about it
Building scalable workflows, and when spreadsheets finally stop working
The business model hybrid that’s helping Push win and keep customers: retained fee + performance incentives

Whether you’re building a brand, running ads in-house, or leading a marketing team thinking about AI, performance, or better workflows, this episode is full of insights into where the marketing landscape has been and where it’s going next.

🔗 Learn more about Push: https://www.pushgroup.co.uk/
👤 Connect with Ricky Solanki on LinkedIn: https://www.linkedin.com/in/rickysolanki/

Behind The Workflow with Nick Hussey from Embryo

Wed, 03 Sep 2025 09:00:00 GMT

In this episode of Behind the Workflow, our host Robbie Perris is joined by Nick Hussey, Managing Director of Manchester-based marketing and performance agency Embryo.

From a career spent navigating large-brand advertising and fast-paced creative environments, Nick brings a uniquely operational lens to agency leadership.

In this conversation, Nick breaks down what it really means to build an operational spine within a creative team, the importance of accountability frameworks, and how to empower people without removing their autonomy.

What you’ll learn:

What operational excellence looks like in a growing agency
How to empower team leads with data, not micromanage them
Why strong creative work requires clear processes behind the scenes
How to create accountability without building a blame culture
The balancing act of implementing structure in a flexible, creative environment
How to successfully introduce tools like ClickUp or timesheets without resistance

And much more!

Whether you're leading a fast-growing agency, stepping into an operations role, or just looking to align creativity with structure, this episode offers real-world advice from someone building meaningful changes that stick.

📌 Learn more about Embryo: https://embryo.com/
👤 Connect with Nick Hussey on LinkedIn: https://www.linkedin.com/in/nick-hussey-b532632a/

Behind The Workflow with Jon Aizlewood from ASquared

Mon, 01 Sep 2025 10:28:41 GMT

In this episode of Behind the Workflow, host Kuren Rai is joined by Jon Aizlewood, Managing Director of ASquared, a Brighton-based digital product agency helping both startups and purpose-driven organisations bring user-first products to life.

With over 15 years of hands-on experience in design, product strategy, and operations, Jon dives into what it takes to build great digital experiences and great teams in a world that’s rapidly changing thanks to emerging tech, AI, and the evolving demands of both startups and corporates.

From helping founders launch impactful products to advising companies on user experience, ASquared balances purpose and performance in everything they deliver.

What you’ll learn:

What it really means to be a product agency (hint: it's not just apps)
Jon’s framework-driven approach to helping startups avoid common UX mistakes
Why user needs, not "cool features", are key to successful products
How ASquared’s Impact Builder supports startups with funding + build support
How newer founders can protect creativity without falling into confirmation bias

And much more!

Whether you’re a startup founder with big ambitions, a UX leader curious about modern product workflows, or part of a team trying to scale thoughtfully, this episode offers both practical tactics and big-picture wisdom.

🔗 Learn more about ASquared: https://www.asquared.uk/
👤 Connect with Jon Aizlewood on LinkedIn: https://www.linkedin.com/in/jonaizlewood/

Behind The Workflow with Tom Coker from Intangles

Mon, 25 Aug 2025 09:00:00 GMT

In this episode of Behind the Workflow, host Kuren Rai sits down with Tom Coker, COO at Intangles, a rapidly scaling predictive analytics and fleet management company transforming how vehicles are maintained, managed, and made more sustainable.

Tom brings his unique perspective as a former British Army officer and strategy leader, joining Intangles to scale their UK and European operations. Together, they dive into how advanced predictive AI is helping businesses reduce fuel use, avoid breakdowns, and navigate toward net zero, no matter the fleet size.

What you’ll learn:

What predictive maintenance really means, and how it works across EVs, ICE, generators & more
How Intangles makes AI accessible for fleets as small as 3 vehicles and as large as thousands
How businesses can reduce idle time, extend vehicle lifespans, and cut carbon emissions
The cost savings and ethical case for acting before things break
What companies should know about supply chain transparency and carbon reporting
How to stay aligned while scaling a global team across 18+ markets
Why predictive analytics will be mission-critical for the future of autonomous, driverless fleets

And much more!

📌 Learn more at: https://www.intangles.ai/
👤 Connect with Tom Coker on LinkedIn: https://www.linkedin.com/in/tomfrcoker/

Behind The Workflow with Naseer Hasan from Idenfo

Tue, 19 Aug 2025 14:21:55 GMT

In this episode of Behind the Workflow, host Kuren Rai sits down with Naseer Hasan, CEO of Idenfo, a company at the forefront of AML (Anti-Money Laundering) and KYC (Know Your Customer) solutions.

With more than 28 years in banking, Naseer is now on a mission to simplify and secure identity verification at scale. From navigating regulatory complexity to the rise of AI-generated fraud, Naseer and his team are combining automation, real-time insights, and trust to protect businesses and their customers in a fast-changing digital world.

What you’ll learn:
How Idenfo grew from idea to 2,000+ enterprise clients in under 6 years
What AML/KYC really means, and why it's critical for both regulated and unregulated sectors
Why identity verification is more than checking documents (and what most companies get wrong)
Lessons from scaling: when to start enforcing workflows, implementing tools, and building for scale
Practical ways Idenfo uses automation and AI, internally and for clients, without sacrificing trust

📌 Learn more about Idenfo: https://idenfo.com/
👤 Connect with Naseer Hasan on LinkedIn: https://www.linkedin.com/in/naseer-hasan-9042361a/

Behind The Workflow with Adriana Katrandzhieva from Infinite Lambda

Mon, 18 Aug 2025 11:50:09 GMT

Welcome to Behind the Workflow.

In this episode, our host Kuren Rai sits down with Adriana Katrandzhieva, COO at Infinite Lambda, a global data consultancy powering digital and AI-driven transformations for businesses across Europe, the U.S., and APAC.

Adriana shares her journey from project delivery to executive leadership, how Infinite Lambda scaled globally while staying agile, and why workflows, culture, and flexibility are key pillars of successful transformation.

What you’ll learn:

The challenge of maintaining global consistency amid rapid growth
Why no single tool solves it all, and how to build a tech stack that supports your goals
The difference between fast vs. slow data, and how to apply both
How cultural silos kill workflows (and how to fix them)
Infinite Lambda’s 12-week sprint model and its shift from flat structure to focused strategy
How discovery phases and stakeholder alignment drive successful tech adoption
Operations lessons from managing many business apps and how to reduce inefficiencies
Where AI should augment workflows, and where humans are still essential

Whether you’re a COO, operations lead, or digital transformation champion, this episode is packed with practical insights on how to modernise workflows and drive strategic change.

🔗 Learn more about Infinite Lambda: https://infinitelambda.com/
👤 Connect with Adriana Katrandzhieva on LinkedIn: https://www.linkedin.com/in/adriana-katrandzhieva-she-her-3735818b/

Behind The Workflow with Mark Griffith from FourthWall

Mon, 18 Aug 2025 09:16:05 GMT

In this episode of Behind the Workflow, our host Kuren Rai welcomes Mark Griffith, founder of FourthWall, a creative agency that builds unforgettable, immersive employer brand experiences.

From escape rooms to cinematic AI-generated trailers, FourthWall designs physical activations that bring recruitment and employer branding to life.
But behind the creativity lies the engine: operations.

In this episode, Mark shares:

How FourthWall evolved from a one-man show into a dynamic agency running large-scale activations globally
Balancing artistry and process, and why spreadsheets just don’t cut it anymore
How operational workflows, AI tools, and platforms like monday.com are helping them scale smarter
The real ROI of face-to-face brand experiences in a post-pandemic, AI-saturated world
The common mistake small agencies make with workflow tools, and how to fix it
How to get teams actually using your workflow tools (spoiler: it’s not just about telling them)
Why process should come before platforms, and the turning point when tools become essential
How Mark sees AI enhancing the creative industry (not replacing it), and the future of AI agents and automation in small agencies

Whether you're a founder scaling your agency, an ops leader wrestling with tool adoption, or just curious about the future of creativity + AI, this episode is packed with insights and practical takeaways.

📌 Learn more about FourthWall: https://www.fourthwallagency.com/
👤 Connect with Mark Griffith on LinkedIn: https://www.linkedin.com/in/mark-griffith-405b4917/

Behind The Workflow with Lance Hill from Eight Group

Fri, 15 Aug 2025 10:08:08 GMT

In this episode of Behind the Workflow, host Kuren Rai sits down with Lance Hill, CEO of Eight Group, a marketing and print solutions business reshaping what it means to be “traditional” in an increasingly digital world.

Having tripled the company’s revenue and expanded it into three innovative divisions, Lance shares how he’s helped evolve Eight Group from a once print-only business into a multi-service operation blending creativity, automation, and physical media in powerful and measurable ways.

They discuss the enduring power of print, scaling challenges, sustainability in direct mail, and where AI fits in an industry that’s more alive than many people think.

What you’ll learn:

How Lance scaled a business from £4M to over £12M+ in under 5 years
The overlooked power of physical media in a saturated digital world
Why mail marketing still works, and how it fits into multi-channel campaigns
How automation is reducing cost and increasing efficiency in print production
What sustainability actually looks like in print, including carbon neutrality and dark data
Why personalisation and thoughtful design are crucial for younger audiences

📌 Learn more about Eight Group: https://www.eightgroup.co.uk/
👤 Connect with Lance Hill on LinkedIn: https://www.linkedin.com/in/lancehill/

Behind The Workflow with Guy White from Catalyx

Tue, 12 Aug 2025 10:13:40 GMT

In this episode of Behind the Workflow, host Kuren Rai sits down with Guy White, Founder & CEO of Catalyx.

Catalyx helps organisations bring clarity to the chaos of innovation, using deep consumer insight and a proven methodology to launch products consumers can’t wait to buy.

Together, Kuren and Guy explore how businesses can avoid the all-too-common failure of new products (75% don’t survive beyond year one!), and instead uncover the “tensions” that drive real product-market fit.

What you’ll learn:

Why most new consumer products fail (and what to do instead)
The difference between solving a problem and creating perceived value
How to translate consumer insight into successful product design and branding
When and how to add operational tech tools (and why spreadsheets won’t scale)
Why AI is a powerful tool, but not a replacement for strategic thinking

Guy also shares a preview of Catalyx's newest product, Canvas, a platform designed to help organisations join the dots between the stages of innovation for more efficient and successful results.

📌 Learn more at: https://thecatalyx.com/
👤 Connect with Guy White on LinkedIn: https://www.linkedin.com/in/guywhite/

Behind The Workflow with Liam Dixon from Magic Number

Tue, 08 Jul 2025 10:36:05 GMT

In this episode of Behind the Workflow, our host Kuren Rai sits down with Liam Dixon, Founder of We Are Magic Number. The creative force behind some of the UK and Europe’s most iconic brand activations. Their immersive experiences are breaking the mould of what experiential marketing looks like.

Starting with zero budget, no VAT number, and no ladder to hang a sign, Liam shares the scrappy startup stories, the Covid-era pivots, and how he helped scale We Are Magic Number into a multi-million-pound agency, all while redefining what festival-first branding means.

What you’ll learn:

Why brand activations fail (and how to avoid it using real data, not gut feel)
The operational changes needed to scale from 2 to 25+ employees
Where AI and automation could revolutionise live experiences, and where it absolutely won’t
How to build resilient creative workflows in fast-paced environments like festivals
Tips for onboarding leadership and institutionalising creative decision-making as you grow
Insights into trends in the drinks and consumer goods market, tequila is rising, gin’s out, kombucha’s in

Whether you're building an agency, planning brand experiences, or figuring out how to scale workflows in a creative business, this episode is full of insight, honesty, and plenty of festival-flavoured fun.

🔗 Learn more at: https://www.wearemagicnumber.com/
👤 Connect with Liam Dixon on LinkedIn: https://www.linkedin.com/in/theliamdixon/

Behind The Workflow with Kirsty Leighton from Milk & Honey

Fri, 04 Jul 2025 10:34:58 GMT

In this episode of Behind the Workflow, our host Robbie Perris sits down with the inspiring Kirsty Leighton, Founder and Managing Partner of Milk & Honey PR, a purpose-driven agency that’s grown from a one-woman startup into a multi-award-winning global brand with offices in London, New York, Munich, and Singapore.

Kirsty shares how she’s scaling a people-first agency rooted in transparency, values, and culture, all while embracing smart tech to drive consistency and creativity.

What you’ll learn:

How Milk & Honey PR grew from 1 to 54+ team members with purpose and precision
Why digital transformation isn’t just about tools, it’s about culture
The team-led “sprint” process that shapes all their tech decisions
How they implemented monday.com CRM to drive visibility, accountability, and growth
4 key principles they used when choosing their CRM (and how you can, too)
Why operational tools should reduce friction and unlock creativity, not slow you down

Whether you’re running a high-growth agency, leading an international team, or looking to evolve beyond spreadsheets, this episode is packed with honest insight and leadership lessons.

🖥️ Learn more about Milk & Honey PR: https://milkandhoneypr.com/
📨 Connect with Kirsty Leighton on LinkedIn: https://www.linkedin.com/in/kirsty-leighton-5344892/

Behind The Workflow with Lenitha Bishop from The DPO Centre

Tue, 03 Jun 2025 10:26:03 GMT

Welcome to another episode of Behind the Workflow — the podcast where we uncover what keeps forward-thinking organisations running smoothly behind the scenes.

This time, host Robbie Perris is joined by award-winning entrepreneur and Chief Operating Officer at The DPO Centre, Lenitha Bishop, recently named “Entrepreneurial Businesswoman of the Year” for both 2023 AND 2024.

In this conversation, Lenitha shares her remarkable journey, from launching a GDPR consultancy to scaling a global data protection service with hubs in London, Amsterdam, Dublin, and Toronto.

Whether you're building culture across borders, leading in the privacy space, or growing a team in today’s hybrid world, this episode brings inspiration and insight worth tuning into.

🔗 Learn more at: https://www.dpocentre.com
📨 Connect with Lenitha Bishop on LinkedIn: https://www.linkedin.com/in/lenithabishop/

Behind The Workflow with Nick Matthews from Flipdish

Wed, 21 May 2025 11:53:55 GMT

Welcome to Behind the Workflow — the podcast where we dive into the systems, strategies, and tech behind fast-scaling teams. In this episode, our host Kuren Rai from Omnitas sits down with Nick Matthews, VP of Operations at Flipdish — a food tech company helping independent restaurants succeed with white-label ordering, payments, and more.

Nick gives us a behind-the-scenes look at Flipdish’s scaling journey, sharing insights on:

How automation has helped Flipdish grow efficiently while keeping a personal touch
The real-world impact of AI in restaurant operations (from menu-building to personalised campaigns!)
Balancing operational efficiency with human connection in a tech-heavy industry
Managing globally distributed teams and avoiding common SaaS pitfalls
Why business leaders need to get hands-on with low-code tools and AI now

Whether you're in food tech or just looking to optimise your operations, this episode is packed with inspiration and actionable advice you won't want to miss.

📍 Learn more about Flipdish: https://www.flipdish.com
📨 Connect with Nick Matthews on LinkedIn: https://www.linkedin.com/in/nick-matthews/